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Using Canonical & Hreflang Tags To Launch New Markets Quickly
Last week, someone accused me of being too technical when describing geo-targeting settings — it followed a conversation where I was told that one of my discussions was not “advanced” enough! So, I...
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What Google’s Webmaster Tools Tell Us About International Click Through Rates
Last week, I was taking delegates on an international SEO course through their paces on using the data Google so generously provides in their webmaster tools. I’m a little puzzled that more people...
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What Google’s Webmaster Tools Tells Us About CTR In European Markets
Last time, I was talking about the analysis of click through rates by position based on data from Google’s Webmaster Tools and I promised we’d look at a wider range of countries. The chart below shows...
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The 6 Most Important Things International Search Marketers Should Know To Be...
Last week, Bill Hunt asked readers to decide what would be the most important task they could perform in 60 minutes — a great question which also set me thinking. No matter how many times I thought...
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If Content Quality Is Key, Why Is So Little Attention Paid To Quality For...
Everywhere I go and in every conversation I have, the importance of the quality of content keeps on cropping up. You’ve no doubt had the same conversations where Pandas and Penguins keep poking in...
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Yandex Launches Personalized Search Results For Eastern Europe
Russia’s leading search engine, Yandex has launched an approach to personalizing search results for users in Russia, Ukraine, Belarus and Kazakhstan, affecting 75-80% of search queries and potentially...
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International Search Predictions For 2013 – Perhaps More Accurate Than The...
As I write this piece, the Mayan calendar is about to end bringing about the demise of everything. So, if you’re reading this, we survived and the predictions were wrong. Predicting the future is...
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Why Is Search Engine Results Personalization A Driver For Using Local Domains...
Have you seen or read much about what steps we SEOs should take to manage our activities around a world where an increasing personalization of search engine results is an ever present feature? I’ve...
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Keyword Research For Market Discovery: An Essential Tool For Export Marketers
Have you ever read those blogs and websites which start with the words, “74% Of The World’s Consumers Don’t Speak English,” or “54% Of The Connected World Is Outside The US?” They’re usually the first...
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Yandex Launches Experimental “Wonder” Voice Social Search App For The US
Yandex, the company behind the leading search engine in Russia with a presence in Turkey, has taken a radically different direction to its search activities by launching a voice social search app...
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How International Pricing Strategy & Website Forms Impact Global Search...
In search marketing, we work in the communication business. Two aspects of communication which are often forgotten — or at least not seen to be a part of the “message” — are the buying or inquiring...
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15 Tips To Launch A Successful Multilingual PPC Campaign
Unfortunately for those of us who work in the international space, launching a global PPC campaign is much less successful than doing so domestically? Why is this and what’s to be done? Culture and...
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Why Pay Per Click Is Such A Beautiful Tool For SEO
SEO and PPC fans often find themselves in different parts of the building, on different floors and sometimes on a different planet. This shouldn’t really be the case, but is. If you start to think of...
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Latest Tips From Google & Others At The International Search Summit @ SMX
Speakers at the International Search Summit, which took place alongside SMX West in San Jose last week, shared many useful tips on improving various aspects of international search from geo-targeting...
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The Dangers Of Brainstorming Your International Content Marketing Strategy
Brainstormings are wonderful things, and we creative types really love them! But, the writing is on the wall for brainstormings in international content marketing! We know that content is the new...
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Is Multinational SEO Dead? No, But It’s Changing…
I’ve been thinking a lot recently about the term “SEO” and what it really means today. After a record run of attending conferences ranging from San Jose, Toronto, London and Leeds (soon to be joined by...
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How Latvia Teaches Us That “Think Global, Act Local” Is No Longer Useful In...
Last week, I was lucky to join a number of great speakers at the iLive conference in Riga, Latvia. As with all conferences, I learned a lot. (I simply can’t relate to those who go to a conference and...
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Yandex Announces “Interactive Snippets” & SERP Redesign At Moscow Conference
Yandex has presented what it claims is a new concept in search engine results pages to a Russian audience at an online industry conference in Moscow. They’ve nicknamed the new concept “Islands,” but...
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3 Ways To Prioritize Your Global Search Marketing Efforts To Maximize ROI
I was pleased to be part of a great panel at SMX London on prioritizing your search marketing efforts. It included SEO veterans Mikkel deMib Svendsen of deMib.com, Julia Longdon of ContentMango and...
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3 Reasons Why Deploying Hreflang Shouldn’t Be An Auto-Reflex!
I apologize for talking yet again about hreflang — but there is an important point I really want to make for those working in geo-targeting. For some, “hreflang” is becoming an auto-reflex, and that’s...
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